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In News

Death Care Marketing: The Rise of the Death Care Publicist

Posted In News
Author: Mayra Ruiz-McPherson

On 22, May 2008

Death Care Marketing-Experienced Professional Seeks To Aid Funeral Homes and Cemeteries with Modern Marketing and Publicity

[ May 22, 2008 ] Sterling, Virginia — Marketing expert Mayra Ruiz-McPherson adds a new “Death Care & Social Media” category to her longtime marketing blog, The Better Social Business Blog in an effort to assist death care operators and service providers, such as funeral homes, cemeteries and crematories, with marketing and promoting their pre-need and at-need services to families.

“I was inspired to help funeral-focused service providers because their industry is in need of more marketing and public relations options than are available,” says Ruiz-McPherson, who served as Communications Activities Manager at the International Cemetery, Cremation and Funeral Association (ICCFA) in 2007. “Having met and corresponded with various funeral home operators and owners around the country through my work at ICCFA, it became immediately evident that this industry has limited access to marketing professionals who can create and market appropriate messaging as well as promote their unique service offerings.”

Ruiz-McPherson was intrigued when several senior level folks at select death care operations admittedly shared their marketing experiences:

  • A funeral director who had won an industry award instructed their marketing agency to help them generate some publicity. Months later, the agency still had done nothing to help the funeral home attract media attention or generate more awareness.
  • An industry supplier was working with a public relations agent who knew nothing about today’s modern marketing methods such as blogging, online PR or email marketing. And the supplier to this day wonders why their advertising is “not working.”
  • A cemetery sales manager who was successfully closing pre-need sales admitted sales were sporadic; he stated could make far many more sales if he actively promoted his services, however, he didn’t have the time nor the marketing savvy to take his sales efforts to new levels.
  • Another funeral director was tasked by her boss to write press releases, but the funeral director complained she’s a funeral director, after all, and has zero knowledge about writing press releases. Besides, she shared, she’s way too busy caring for families to be bothered with this task.

These and other similar experiences collectively inspired Ruiz-McPherson to begin composing content and helpful information to help funeral service providers with all aspects of their modern marketing. “I hope to help this industry with sound advice, timely news and practical publicity tips of real-value.”

Ruiz-McPherson also offers a variety of creative services including advertising, creative direction, web marketing and design support for death care operations. “I’m happy to offer a viable option for death care providers seeking to extend their community outreach via premier marketing and publicity services tailored uniquely to their needs.”

About Mayra Ruiz-McPherson

As lead blogger for The Better Social Business Blog, Mayra writes frequently about trends in topics related to social media, digital marketing and marketing technology. Her email newsletter, The Social Media Trend Watch Report, curates noteworthy social media platform updates, upgrades and changes and goes out regularly to more than 1,000 subscribers.

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