Ad Age: E-Mail Has Emerged as a Recession Darling

“It’s low-hanging fruit. Dollars go into the e-mail channel [and companies] know that in four to 12 weeks they’ll see a return.”

Hmmmm….low hanging fruit, huh? That’s what peeps are saying about email marketing … well, that and a bunch of other good stuff. So for those who were thinking or even flirting with the notion that email marketing was out…think again! During the down economy, Ad Age is reporting that email marketing has proven to be cost-effective with solid ROI!

“It’s not sexy, but it delivers results, and it’s focusing on existing customers,” said Scott Silverman, executive director of Shop.org. “E-mail technology continues to advance and allows retailers to be smarter. It’s not about sending more e-mail; it’s about more-targeted and more-relevant e-mail.”

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Mayra Ruiz Mcpherson

Brand Journalist and Digital Strategist Mayra Ruiz-McPherson is founder of Ruiz McPherson Communications (RMC), a marketing ingenuity practice based in Herndon, Virginia. Mayra — who also founded and launched the online career community SocialMediaJobsDC.com — often presents various digital and social media-focused topics tailored to business owners and senior-level marketing managers. She also instructs a number of courses, workshops and training sessions as well as provides private, on-site training on social media tools and strategies.

In between professional engagements, Mayra guest blogs and contributes content regularly to a number of publications both in and outside the Washington DC metro area. Mayra is also the editor of The Better Social Business Blog, "Pet Tech" columnist for the Virginia Maryland Dog Magazine, contributes an “e-Trends” column to the Loudoun Business Journal and is founder of the Loudoun Fairfax Local Bloggers Meetup group which mentors and helps local bloggers network, learn and exchange ideas.