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The Better Social Business Blog

Journalizing work in the trenches of all things web, social & interactive
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Tweetphoto Becomes Plixi … Expands Photo Sharing Services for the Social Web

Author: Mayra Ruiz-McPherson

On 01, Sep 2010

photo sharing Plixi enables people to share and create collective memories around life experiences

How very cool! A new photo-sharing web site that does more than allow users to share pictures to multiple social networks. Newly launched Plixi takes photo sharing to the next level: enabling people to share and create collective memories around life experiences.

Plixi lets users easily find, view and share pictures related to places, events and people they have an interest in. For example, people can find or create listings for places and events where they will be, such as a birthday party. Family and friends attending the party can then instantly upload photos from the party and share them via their mobile device using a dedicated Plixi email address or Plixi’s new iPhone application. Users can also upload their photos to their favorite social networks, such as Twitter or Facebook, with the added benefits of detailed privacy settings.

“We have always been a location-aware service, and now we have enhanced our service to allow sharing around places and events in a new ways. Users can now check in to any place or event with a picture,” said Rodney Rumford, co-founder and head of product management at Plixi. “We imagined a way to collectively capture all the experiences from the same place or event instead of having these memories scattered all over the web,” added Sean Callahan, Plixi co-founder and CEO. “We are going to change the way people share, connect and consume their memories with others.”

Plixi’s features include the abilities to:

  • Publish pictures to Twitter and Facebook,
  • Add pictures to places or events near-by,
  • View pictures and people near-by,
  • Create user-defined places and events,
  • Upload pictures without having to check in,
  • Tag friends in pictures,
  • See what friends are doing,
  • Get notifications around friends and pictures,
  • View public and celebrity photo streams,
  • Comment and vote on favorite pictures

RMC’s take: This photo sharing service and collective features do appear to take location sharing (or location marketing) to a whole new level! Checking in with photos? Very very cool. It certainly appears to be the next natural step in photo sharing and because the service can be used to share photos beyond Twitter, the name change from TweetPhoto to Plixi does seem to be also be a relevant move forward.

I have just opened my account and am eager to test this out!! If you are a Plixi user or a TweetPhoto past user and are staying on board now with Plixi, I’d love to learn more from you about your experience(s) and how you like this new photo sharing service.

Hmmm … and the social geek inside me is curious to see how other popular photo sharing services “man up” in coming weeks and months and evolve or enhance their own photo-sharing services to better incorporate location-based photo sharing. I definitely see this having many possibilities and opening doors to new ideas and opportunities for those who use location sharing for marketing purposes.

Thoughts welcome.

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Mayra Ruiz Mcpherson
Mayra Ruiz-McPhersonBrand Journalist and Digital Strategist Mayra Ruiz-McPherson is founder of Ruiz McPherson Communications (RMC), a marketing ingenuity practice based in Herndon, Virginia. Mayra — who also founded and launched the online career community SocialMediaJobsDC.com — often presents various digital and social media-focused topics tailored to business owners and senior-level marketing managers. She also instructs a number of courses, workshops and training sessions as well as provides private, on-site training on social media tools and strategies.

In between professional engagements, Mayra guest blogs and contributes content regularly to a number of publications both in and outside the Washington DC metro area. Mayra is also the editor of The Better Social Business Blog, "Pet Tech" columnist for the Virginia Maryland Dog Magazine, contributes an “e-Trends” column to the Loudoun Business Journal and is founder of the Loudoun Fairfax Local Bloggers Meetup group which mentors and helps local bloggers network, learn and exchange ideas.

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