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The Better Social Business Blog

Social media & marketing technology storytelling by Mayra Ruiz-McPherson
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comScore: "Facebook's value as a social media marketing tool grows every day"

Author: Mayra Ruiz-McPherson

On 30, Dec 2011

Of the 43 markets Reston, VA-based comScore monitors, Facebook is the leading social network in 30, the company recently states in its whitepaper: “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.”

The report, which analyzes the current state of social networking activity around the globe, provides key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world.

Some of the topics included in the report include:

  • How extensive is consumer usage of social networking and how does it vary by country?
  • What is the current rate of social networking adoption in different parts of the world?
  • Which sites are driving this adoption in different markets?
  • How are these consumer usage dynamics changing over time?
  • Where do these trends appear to be headed in the future?

For marketers, the value of Facebook grows every single day. According to the report, “Producing engaging social media marketing content can be difficult given the sheer size of the network and the massive range of demographics using it. However, original links to website content, engaging videos and other methods can help businesses appeal to new customers.”

To access the comScore white paper, click here.

About Mayra Ruiz-McPherson

As lead blogger for The Better Social Business Blog, Mayra writes frequently about trends in topics related to social media, digital marketing and marketing technology. Her email newsletter, The Social Media Trend Watch Report, curates noteworthy social media platform updates, upgrades and changes and goes out regularly to more than 1,000 subscribers.

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