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The Better Social Business Blog

Journalizing work in the trenches of all things web, social & interactive

comScore: "Facebook's value as a social media marketing tool grows every day"

Author: Mayra Ruiz-McPherson

On 30, Dec 2011

Of the 43 markets Reston, VA-based comScore monitors, Facebook is the leading social network in 30, the company recently states in its whitepaper: “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.”

The report, which analyzes the current state of social networking activity around the globe, provides key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world.

Some of the topics included in the report include:

  • How extensive is consumer usage of social networking and how does it vary by country?
  • What is the current rate of social networking adoption in different parts of the world?
  • Which sites are driving this adoption in different markets?
  • How are these consumer usage dynamics changing over time?
  • Where do these trends appear to be headed in the future?

For marketers, the value of Facebook grows every single day. According to the report, “Producing engaging social media marketing content can be difficult given the sheer size of the network and the massive range of demographics using it. However, original links to website content, engaging videos and other methods can help businesses appeal to new customers.”

To access the comScore white paper, click here.

Mayra Ruiz Mcpherson
Mayra Ruiz-McPhersonBrand Journalist and Digital Strategist Mayra Ruiz-McPherson is founder of Ruiz McPherson Communications (RMC), a marketing ingenuity practice based in Herndon, Virginia. Mayra — who also founded and launched the online career community — often presents various digital and social media-focused topics tailored to business owners and senior-level marketing managers. She also instructs a number of courses, workshops and training sessions as well as provides private, on-site training on social media tools and strategies.

In between professional engagements, Mayra guest blogs and contributes content regularly to a number of publications both in and outside the Washington DC metro area. Mayra is also the editor of The Better Social Business Blog, "Pet Tech" columnist for the Virginia Maryland Dog Magazine, contributes an “e-Trends” column to the Loudoun Business Journal and is founder of the Loudoun Fairfax Local Bloggers Meetup group which mentors and helps local bloggers network, learn and exchange ideas.

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