The Better Social Business Blog
Journalizing work in the trenches of all things web, social & interactiveDigital East: 10 #DEast12 Tweets We Absolutely *Love*
On 04, Oct 2012
The Digital East conference has already come and gone. It wrapped up yesterday and we could not attend this go ’round due to client deliverable deadlines. But *thank goodness* for live Twitter streams!! The insightful tweets pouring out from both speakers and attendees attending the event have been, in our view, packed with digital marketing deliciousness!!
Here are our top 10 #DEast12 fave tweets!
#10 Email Marketing Gets Love
Our @digitaleast takeaway: #emailmarketing outperforms other channels in analytics, ROI. #DEast12 goo.gl/L0GWg
— Contactology (@Contactology) October 4, 2012
#9 Practical Advice for Developing Social Media Strategy
Engineer Social Media in Reverse- Identify Business Objectives, then Architect Strategy to Reach those Objectives @leighgeorge #DEast12
— R2integrated (@R2integrated) October 3, 2012
#8 Video Marketing Inspiration
“A strong brand video will be positive even if it doesn’t go viral” @josepholesh #DEast12
— Ori Hoffer (@orihoffer) October 3, 2012
#7 Visual Social Media Heightens Engagement!
Posts containing imagery/video generate 100-180% more engagement per post on Facebook. #DEast12
— James Wong (@CommunityMGR) October 2, 2012
#6 Reputation Management Wisdom
Brands need to 1- move past the fear of negative feedback online and 2- define what ROI means to them — no more mushy metrics! #deast12
— Joe Gizzi (@districtjoe) October 2, 2012
#5 Sound Formula for Social Engagement
Good ratio of content sharing: 60% links to others content; 30% links to your content; 10% direct promotions @susancato #deast12
— Michael Murray (@MurrayComm) October 2, 2012
#4 Ode to Analytics & Tools
“@murraycomm: @kdando – Google Analytics also allows for real time monitoring, as does ChartBeat. #deast12 – these are great tools!”
— Allison Wallace (@alliooop) October 2, 2012
#3 Facebook Realities
How many people see a brand’s Facebook post? Only about 16%, unless it’s liked, shared, commented on quickly, says @kdando #deast12
— Heather Kuldell (@hmKuldell) October 2, 2012
#2 Mobile Madness!
That’s all? #gotthetwitch RT @zonozi: The average person looks at their phone 150 times a day via @eshoiks #deast12
— Joe Gizzi (@districtjoe) October 2, 2012
…and now our NUMBER #1 most favorite #DEast12 tweet is…(****drumroll****)…this one’s for all those social media “I don’t get it” peeps and #socialmedia naysayers…
#1 That’s a fact, Jack!
“By the end of 2012 157.8 mill or 1/2 of the US pop will participate in social media”@kdado #deast12
— Timberlake Cabinetry (@timberlake) October 2, 2012
Brand Journalist and Digital Strategist Mayra Ruiz-McPherson is founder of Ruiz McPherson Communications (RMC), a marketing ingenuity practice based in Herndon, Virginia. Mayra — who also founded and launched the online career community SocialMediaJobsDC.com — often presents various digital and social media-focused topics tailored to business owners and senior-level marketing managers. She also instructs a number of courses, workshops and training sessions as well as provides private, on-site training on social media tools and strategies. In between professional engagements, Mayra guest blogs and contributes content regularly to a number of publications both in and outside the Washington DC metro area. Mayra is also the editor of The Better Social Business Blog, "Pet Tech" columnist for the Virginia Maryland Dog Magazine, contributes an “e-Trends” column to the Loudoun Business Journal and is founder of the Loudoun Fairfax Local Bloggers Meetup group which mentors and helps local bloggers network, learn and exchange ideas.
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