Pinterest & Death Care: The Funeral Director's Guide to Social Media

I’m happy to have been asked to contribute a chapter to the upcoming Kates-Boylston book, entitled The Funeral Director’s Guide to Social Media. My chapter assignment is dedicated to Pinterest and how funeral homes can incorporate both pins and Pinterest marketing into their social media efforts. Just a quick side note As a side note, …

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Portfolio Samples

Volume 1: Work samples from ICCFA If you’d like to see the individual items in the slideshow above with complete caption descriptions, you may do so here. Volume 2: Advertisement makeovers and more If you’d like to see the individual items in the slideshow above with complete caption descriptions, you may do so here.  

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The "Facebook of Death" for the dearly departed

While the press release for this new web site made the newly launched Death Notice Directory site sound like a social network, the site describes itself as “the most comprehensive on-line source for Death Notices, Obituaries and Funeral Homes in the United States and Canada.” Hardly qualifies as a “Facebook of Death” in my view. …

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Responding to negative reviews on Yelp: *THIS* is how it should be done

A common concern folks share from all businesses and industries above and beyond death care is HOW to respond to negative reviews. It’s safe to say that most businesses fear being reviewed negatively but let’s be honest, at *some* point, a negative review will happen. And family members or consumers can be gentle in their …

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