Based in the heart of the Dulles Technology Corridor, Ruiz McPherson Communications is a digital marketing, social technology and web application development boutique providing a variety of interactive technology support services to businesses in the Washington DC metropolitan area.
Our latest catalog of available web design, web development, digital PR and social media marketing services is listed below.
WEB TECHNOLOGIES & CAPABILITIES
Our talented, web-savvy team has extensive knowledge in translating your business goals into practical technical solutions
No matter what your web tech or maintenance needs are, we can help. While some vendors won’t maintain web sites they did not create, we don’t discriminate. We’ll help any organization or business in need of reliable web site maintenance and programming support.
Much of today’s e-business relies some kind of database integration or development. Our talented team database developers can provide scalable solutions and construct a robust, smart database from the ground up, fully customized to meet your needs.
Social media is more than mainstream. Today, social media engagement is wanted and expected. Organizations seeking to integrate Facebook, Twitter and other social technologies into their web presences work with us to implement effective social tech solutions that are practical, relevant and make solid business sense. When you need to weave social media into every aspect of your digital marketing or email communications, our team can lead the way.
Much Drupal. MySQL. PHP. WordPress. Not only can we work comfortably with open source and content management systems but we can also make recommendations to help you to maximize their potential through custom configurations to better support your e-business needs.
Need to have direct access to yours site’s content without relying on a third-party vendor for simple content updates? Need to manage specific sections of your site or web application without having to constantly go through your development team? We have built custom content management systems (CMS) from scratch or via custom Drupal and WordPress configurations. The goal is to save you time, money and headaches.
How vast is your web application or site project? Do you have a complete, end-to-end and scalable web development strategy? Have you considered all technology factors; not just the immediate ones that seem the most pressing but the long-term ones that will present challenges in the near future? When you need a strong, reliable web and social technology strategy, we can steer your needs in the most real-value direction to save you time and money.
Need custom application development on iPhone, Android, Blackberry and Windows Mobile? Our talented development team can extend your web site or enterprise application to mobile devices to help you reach and support more customers.
Does your web site need or include a shopping cart? Need to upgrade your ecommerce interface and application? If you are in need of a complete ecommerce strategy or require assistance in the implementation of shopping cart features, you’ve come to the right place. We can integrate PayPal, Google CheckOut or deploy any shopping cart capability you need.
Need your servers setup or maintained? Need systems administration support or advice on what hosting requirements will work best for your custom application? Our team can assist you in building failure resilient applications to prevent common failure scenarios and provide leadership and direction in all aspects of hosting.
WEB DESIGN & CREATIVE SERVICES
We create strong user experiences and streamlined interfaces for mobile and tablet apps as well as websites, blogs and more!
Do not underestimate the power of a strong interface design for your web site or web-based application. The art of creating usable GUI interfaces requires more than pretty graphics. It requires strategy, regular testing and an eye for being able to incorporate usability elements into most any aspect of web design.
Tired of the template blog look? Want something far more custom than third-party blogware will allow? We can create highly-customized blog solutions for your business. If you want a stand-alone blog or a customized blog integrated into your web site, we can help.
The very heart of custom web design lies in the power of combining HTML and CSS. The marriage of HTML and CSS result in sturdy and attractive layouts reflecting the professionalism your brand seeks to convey. Unlike print design, web design requires the designer to test their work in multiple web browsers and platforms for consistency. We have years of experience creating unique, custom layouts and templates to meet your every need.
Your ebooks and digital downloads should immediately communicate a look and feel that lures, entices and engages potential buyers, readers or subscribers. If you seek to implement digital documents with strong branding, we can assist you by creating a polished, consistent and professional look for all your e-marketing collateral.
Today, social media sharing capabilities are impacting the way emails are designed, constructed and shared. Who better than a knowledgeable partner like RMC to guide you through the email marketing waters? We marry beauty and function to provide you with very streamlined email designs for e-newsletters, sales promotions and special event invitations.
A brand and identity is a marketing asset that should be consistently applied across all marketing collateral to create a strong, clear message of professionalism and credibility. If you need your identity created, extended or reconstructed or if you need your presentation and sales materials to reflect your brand in an impactful way, we can help.
Due to the continued rise in online video marketing, various aspects of your digital marketing can benefit greatly from deploying video as a tool for branded, effective communications. If you need custom video editing to bring your presentations or web site elements to life, our team can make it happen.
Need solid creative direction and consulting for an important marketing campaign or promotional project? We can steer your creative resources and brand assets in the right direction, providing leadership, ideas and artistic vision.
At times, you’ll have a definitive need for very specific artwork, be it graphs, diagrams or custom illustrations. We can work with you to identify your specific creative needs and how to integrate them successfully into your marketing materials.
MARKETING, PR, SOCIAL MEDIA
eMarketing should be approached in the most holistic fashion, encompassing many aspects and components for consistent integration.
Without a solid marketing plan and vision in place, the day-to-day aspects of marketing lose sight of the overall market vision. And without a marketing budget intact, it becomes difficult to evaluate which marketing investments are producing the most results. If you need a solid marketing plan and budget, our extensive years of marketing consultation experience will assist you in preparing a rock-solid plan that is highly targeted and defines marketing metrics and results over a defined period of time.
Our PR 2.0 services include creating traditional and social news releases with original story angles and relevant “hooks” that grab media attention and interest. Customizing your outbound messages, supporting your blogger outreach and relations, performing industry research, speech writing and online media room setup are just some of the various things we do in support of your PR 2.0 efforts.
All social business activity for the purposes of marketing and community development need a listening, monitoring and engagement strategy. And what works for one company may not work for another. We can assist you with developing a solid plan that is practical, targeted, integrated and will yield results over time and consistent effort.
When considering your mobile strategy, there are a number of important factors you need to plan for in advance before you execute any campaign. Goal definition, market research, messaging and content sharing possibilities are only a starting point. As you seek to shift some of your marketing into mobile, don’t forget the value of a solid strategy before any deployment. Let us help you define your mobile goals and assist you with your mobile efforts and initiatives.
In today’s multifaceted marketing arena, targeted and highly-segmented messaging is critical. Crafting a message that can be repurposed for multiple online environments and that can be closely integrated with other aspects of your marketing and social engagement is key. We can help you identify key points to spotlight and how to apply the right approach or story angle for specific market verticals or user groups that will move folks to action.
In addition to customizing your blog with design and technology, we also have extensive experience working with multiple bloggers, blogging communities and blogger outreach. Because bloggers are usually independent third parties who may or may not respond to your press release or story pitch, you need a solid, personalized approach to pitch each one uniquely. We can help.
We have extensive experience helping clients grow their email lists and can easily edit customer email templates from any email service provider (ESP) or create a customized email template from scratch. Need to integrate social media into your emails? No problem, we do that too. We additionally track and monitor results from each outbound email and use email delivery data to regularly evaluate content and marketing efforts. Moreover, we further provide email list segmentation support and leadership for customers who seek to deliver highly targeted messaging to key groups of email subscribers.
We can do more than design your advertisements for print or web. We can help you create and deploy an integrative and complete advertising strategy to complement your specific marketing campaigns, efforts and initiatives.
If you need a solid search engine strategy in place to boost your search rankings and augment your existing SEO efforts, let us know. We can provide you with practical direction that meets your budget as well as your short-term and long-term SEO goals.
ADDITIONAL SERVICES AVAILABLE
We are often retained on a consulting basis to provide seasoned direction and sound leadership in various digital marketing and web technology disciplines. We can provide strategic direction and counsel on any of the services offerings listed above. Please contact us with your consulting needs
Training & Education
Our company’s founder, Mayra Ruiz-McPherson, has been an adjunct professor at the Corcoran School of Art + Design’s Digital Media department where she led continuing education classes for web design and HTML for 30+ students per semester. She has also taught numerous technology courses at the Montgomery County Community College in Silver Spring, Maryland. These instructional experiences are in addition to countless private training sessions, workshops and seminars Mayra has administered and led in a span of 10+ years.
When it comes to training and education, the goal is always to ensure students and training session attendees learn something new that is practical, relevant and meaningful to their every-day work life. Working with an instructor who can cater digital media topics to diverse audiences with varying degrees of technology exposure is something we do with ease.
If you are seeking public or private, onsite courses or customized training sessions for your organizations’s specific needs, we can help.
HOW CAN WE HELP YOU?
Contact us today and let us know how we can be of assistance.
You can also send us a tweet on Twitter at @ruizmcpherson or live chat with us if you have a quick question.
If you’d like to set up a Skype® meeting, we’d be happy to do that as well. Our Skype ID is ruizmcpherson.